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Scientific Meeting: New Frontiers of Retail and Consumer Behaviour Research

Social Sciences | Madrid, May, 16, 2018

Program

Wednesday, 16

9:30
Opening remarks
Raimundo Pérez-Hernández y Torra
Fundación Ramón Areces.
Denise Dahlhoff  
The Wharton Schoool.

9:45
Session 1: Popups and the evolving retail ecosystem
Moderator: Enrique Bigné 
Universitat de València.
Speaker: Thomas S. Robertson  
The Wharton School.

10:55
Break

11:20
Session 2: The Shopping Revolution: How successful retailers win in an era of endless disruption
Moderator: José Miguel Múgica 
Universidad Pública de Navarra.
Speaker: Barbara Kahn
The Wharton School.

12:30
Session 3: What does neuroscience say about consumer behavior?
Moderator: María Jesús Yagüe 
Universidad Autónoma de Madrid.
Speaker: Diana Robertson 
The Wharton School.

13:40
Closing

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