Research projects

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#Proyectos relacionados con Open collaboration in the innovation and internationalisation strategy for the distribution of fashion and accessories

11 results. Displaying from 1 to 11

Commercialisation and internationalisation strategy: standardisation vs adaptation
2015
Senior Researcher : Alicia Barroso Ludeña Research Centre or Institution : Universidad Carlos III de Madrid.
more information on Commercialisation and internationalisation strategy: standardisation vs adaptation
Improving the Effectiveness of Nudging: The Role of Emotions and the Self

Senior Researcher : Daniel Navarro Martínez Research Centre or Institution : Universitat Pompeu Fabra. Barcelona
more information on Improving the Effectiveness of Nudging: The Role of Emotions and the Self
Multi-channel marketing: towards integrated, profitable management of relations with customers
2014
Senior Researcher : Francisco Javier Sesé Oliván Research Centre or Institution : Universidad de Zaragoza
more information on Multi-channel marketing: towards integrated, profitable management of relations with customers
Legal system governing international commercialisation and distribution: sectoral applications in goods and merchandise markets and in financial markets
2012
Senior Researcher : Ángel Espiniella Menéndez Research Centre or Institution : Universidad de Oviedo.
more information on Legal system governing international commercialisation and distribution: sectoral applications in goods and merchandise markets and in financial markets
Repercussions of the elimination of national brand names in products sold by the food distribution groups on the image of the establishment, the intention to visit and the intention to buy the distributor's brand: direct effects and analysis of moderating factors
2012
Senior Researcher : Juan Carlos Gázquez Abad Research Centre or Institution : Universidad de Almería.
more information on Repercussions of the elimination of national brand names in products sold by the food distribution groups on the image of the establishment, the intention to visit and the intention to buy the distributor's brand: direct effects and analysis of moderating factors
Customer capital in high-consumption retail markets
2011
Senior Researcher : Natalia María Rubio Benito Research Centre or Institution : Universidad Autónoma de Madrid.
more information on Customer capital in high-consumption retail markets
Neuronline: Neuroscience as a tool offering a better understanding of the affective and cognitive effects of characteristics of website design on online purchase intention

Senior Researcher : Luis Alberto Casado Aranda Research Centre or Institution : Universidad de Granada
more information on Neuronline: Neuroscience as a tool offering a better understanding of the affective and cognitive effects of characteristics of website design on online purchase intention
The effective use of automatic restocking systems in retailers' supply chains
2011
Senior Researcher : Antti Tenhiäla Research Centre or Institution : IE Business School. Madrid.
more information on The effective use of automatic restocking systems in retailers' supply chains
The unification of European contract law in the field of sale as an instrument for the effective realization of the internal market in the commercial distribution sector

Senior Researcher : Ignacio Fernández Chacón Research Centre or Institution : Universidad de Oviedo.
more information on The unification of European contract law in the field of sale as an instrument for the effective realization of the internal market in the commercial distribution sector
Towards an integrated framework of commercial distribution in the European Union: the freedoms of provision of services and establishment
2011
Senior Researcher : Raúl Ignacio Rodríguez Magdaleno Research Centre or Institution : Universidad de Oviedo.
more information on Towards an integrated framework of commercial distribution in the European Union: the freedoms of provision of services and establishment
Development of a management to measure the impact of prices and sales promotions in distribution establishments and application in the food retail trade in Spain
2009
Senior Researcher : María del Pilar Martínez Ruiz Research Centre or Institution : Facultad de Ciencias Sociales de Cuenca. Universidad de Castilla La Mancha
more information on Development of a management to measure the impact of prices and sales promotions in distribution establishments and application in the food retail trade in Spain

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