This seminar will discuss the rise and rise of technology in our daily lives.  Artificial Intelligence, algorithms, datafication and the ability to present increasingly targeted choices to individuals are all part of everyday life through our use of technology to which our actions and choices have rapidly – but stealthily – become subsets of data that direct our future decision-making. Artificial Intelligence, therefore, has increasing power and influence as technological capacity progresses.  However does its ability to undertake highly sophisticated mathematical processes at incredible speed denote a technology that could become all-pervading and out of control?  Harnessed correctly, Artificial Intelligence can drive transformational change in science, medicine and education and be a major force for good.  But behind the scenes it is used so frequently for commercial purposes across technology platforms and in our everyday lives that, unchecked or unregulated, we may be becoming servants of Artificial Intelligence, not masters. This seminar will look at the rise of technology, from platform and mobile technology, consumer choice and the power of Artificial Intelligence.