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Juan Carlos Martínez Eduardo Rabassa Alberto Echeverri Enrique Tellado Marcos García March

Enterprise Analytical Management: Business Transformation in the New Era of the Digital Revolution

Social Sciences Panel Discussion Wednesday, November 13, 2019, 19:00 hours Madrid

General information:

Venue: Fundación Ramón Areces - salón de actos. Calle Vitruvio, 5. 28006. Madrid.

Free admission. Necessary previous online registration. Limited capacity.  

Organized by:

Fundación Ramón Areces

In cooperation with:

Altair Management Consultants

  • Description
  • Programme

We are in the middle of the Digital Revolution Era which is dramatically changing the way enterprises innovate, position its products and interrelate with their clients. Digital Revolution is guided by a set of enablers that are fueling business transformation and new business models creation. Really interconnected, those enablers are four and are: Cloud Computing, Big Data, Internet of Things (IoT) and Artificial Intelligence (AI). Big Data is providing universal access to unlimited amounts of computing resources and storage capacity on a pay for what you need basis. Big Data is allowing to store and analyze all the data generated regardless of its source, format, frequency, or whether it is structured or unstructured. Internet of Things is sensoring all business value chains and expanding the overall network of connected devices. Finally, AI is optimizing, predicting and taking decisions like in the autonomous driving.

To improve their competitive position, many enterprises are incorporating analytical capabilities. Very often, those efforts are focused on building data infrastructures or on developing analytical use cases. But the real barrier to capture all value at the stake is how to embed analytics along the business value chain. Enterprise Analytical Management (EAM) is an integrated approach that enables a corporation to identify and to capture all hidden value either by integrating analytics across the business or by developing new business models.

Main objective of the event is to share a holistic vision of the digital and analytical transformation when a company wants to boost this process. A set of items will be addressed like management team role, investment needs and its returns, and the most important piece of all: organizational, culture and people change towards The Analytical Company.

Wednesday, November 13

18:30 h.

Attendee check-in

19:00 h.

Enterprise Analytical Management: “Business Transformation in the New Era of the Digital Revolution” 


Juan Carlos Martínez   
Founder & President, Altair Management Consultants, Boston, USA.


Eduardo Rabassa  
Managing Partner Boyden, New York City, USA.

Alberto Echeverri  
Vicepresident of Baker Hughes, GE Company, San Francisco, USA. 

Enrique Tellado  
Director General EVO Banco, Madrid, España. 

Marcos García March  
CEO, Verti Seguros, Madrid, España.


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