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Designing the future: Innovation and technology for businesses. Opportunities and challenges new

Social Sciences International Symposium November 30, 2017 Madrid

General information

Venue: Fundación Ramón Areces, C/ Vitruvio, 5. 28006. Madrid

  • Complete capacity

Organized by:

Fundación Ramón Areces

In cooperation with:

Massachusetts Institute of Technology (MIT)

  • Description
  • Programme

Driven by technological advances such as mobility, artificial intelligence, social networks and the Internet of things, companies from all industries are tracing their paths to the digital economy. The World Wide Web has given rise to new business models, such as Google, Facebook and Uber, but it has also generated cybersecurity threats, due to its inherent "trust" model. The arrival of bitcoin and its underlying technology, blockchain, entails a fundamental paradigm shift in the financial and business worlds. In this context, companies are facing unprecedented challenges and opportunities.

To get ahead, they must be aware of new technologies, pursue innovation in products, processes and marketing, and adopt digital transformation, while protecting themselves against constant cybersecurity threats and to its business models. The use of Big Data, advanced optimization algorithms and innovative technologies can help improve the quality, reliability and profitability of companies, while maintaining environmental sustainability. Eight renowned MIT faculty address the opportunities and challenges posed by digital money, last-mile delivery in urban cities, cybersecurity, millennials engagement, and commercial promotions optimization at the 2017 MIT-Ramón Areces Foundation Symposium, among other topics.

This is the first conference organized by the Ramón Areces Foundation and MIT-ILP in Spain.

Thursday, 30

9:15

Welcome and Introduction

Raimundo Pérez-Hernández
Director Fundación Ramón Areces.

Karl Koster
Executive Director of the MIT Office of Corporate Relations

9:30

Digital Transformation: What Got You Here Won't Get You There

George Westerman
Initiative on the Digital Economy. MIT Sloan School Management. 

10:15

The future of the Web

John Williams
Director del Laboratoio de Sistemas de Ingeniería Inteligente de MIT.

Abel Sánchez
Executive Director of MIT's Geospatial Data Center. 

11:30

Break

14:15

Break

16:15

Let's get personal: Millennials and Custom Consumer experiences 

Federico Casalegno
Director, MIT Mobile Experience Lab. MIT Comparative Media Studies/Writing.

17:00

Increasing Profits: Leveraging Consumer Behavior to Optimize Promotions

Georgia Perakis
William F. Pounds Professor of Management and a Professor of Operations Research, Statistics and Operations Management at the MIT Sloan School of Management. 

17:45

Final remarks

Raimundo Pérez-Hernández
Director Fundación Ramón Areces.

Karl Koster
Executive Director of the MIT Office of Corporate Relations.

* To watch the videos: 

  • The Age of Cryptocurrency: How Bitcoin and Digital Money are challenging the Global Economic Order Michael Casey
  • The future of the web: John Williams y Abel Sanchez
  • Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems Scaling Up, and Learning to Be Productively Wrong :Luis Pérez-Breva
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